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Editor's picks

• 

  From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

  Book (Wiley)
  

  Rating (59 reviews):

  (3.9/5)

  

  Well Worth the Read

  This is a great book and I enjoyed it thoroughly. Bethune's engaging and simple writing style made it easy to read and understand. Outlining his four-fold plan for turning around Continental airlines, Bethune offers advice to all business professionals. He uses numerous examples from his previous affiliations with the airline industry, as well as stories and anecdotes, to make his simple, yet profound points. At the end of the book, I felt like I could run an airline, too! As a frequent flyer who flew on Continental for many years, I was fascinated by the behind-the-scenes account of what was really happening. At times, I did find myself thinking he might have painted the past so bleak as to make his leadership look even better, but I'll allow him that. Bethune understands that the customer is not always right, but the customer is everything to a business. I would highly recommend this business strategy book to anyone looking to change an unhealthy organization into one... 4/5 Leigh E. Sterten (Springfield, Missouri) - See all my reviews, February 11, 2000

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  Absolutely Incredible -- Bethune's Story is Exceptional

  This book is absolutely invaluable for any manager or leader in an organization, regardless of size. The techniques are fundamental and scale to any size, whenever appropriate. I've already recommended this book to many friends and associates and I continue to purchase countless copies as gifts or (effectively) as an "investment" in companies that I'm involved with.As someone with a pre-Gordon "Member Since" date on my Continental Elite card, Bethune's description of Continental in the 80s and 90s brings back some all-too-familiar bad memories of what it was like to travel on the world's worst airline when failure was imminent. Although he accurately depicts the bad times with great detail, those people that experienced the disaster will probably best appreciate and understand Gordon's incredible undertaking and the drastic changes that were the result.Additionally, it's noteworthy (and consistent with Gordon's nature) that all proceeds from this book... 5/5 "dbaker@cuckoo.com" - See all my reviews This review is from: From Worst to First: Behind the Scenes of Continental's Remarkable Comeback (Paperback) This book is absolutely invaluable for any manager or leader in an organization, regardless of size. The techniques are fundamental and scale to any size, whenever appropriate. I've already recommended this book to many friends and associates and I continue to purchase countless copies as gifts or (effectively) as an "investment" in companies that I'm involved with.As someone with a pre-Gordon "Member Since" date on my Continental Elite card, Bethune's description of Continental in the 80s and 90s brings back some all-too-familiar bad memories of what it was like to travel on the world's worst airline when failure was imminent. Although he accurately depicts the bad times with great detail, those people that experienced the disaster will probably best appreciate and understand Gordon's incredible undertaking and the drastic changes that were the result.Additionally, it's noteworthy (and consistent with Gordon's nature) that all proceeds from this book... Read more Help other customers find the most helpful reviews  Was this review helpful to you? , May 4, 2001

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  Packed With Knowledge!

  With literary assistance from journalist Scott Huler, Continental Airlines CEO Gordon Bethune describes how he transformed the near-bankrupt airline into one of the best companies in the industry. He describes the massive changes he made to improve the product, changing a low-cost, unreliable airline to a top competitor that emphasizes customer service. The transformations he brought about by exerting strong leadership reshaped financial controls and employee-supplier-creditor relationships. The book is a fascinating read, written in a straightforward, this-is-how-it-was style, typified by Bethune's characterization of the company he took over as a... "lousy" airline with terrible service. Sometimes he gets a little repetitious in summarizing the action at each new step in the transformation, but that's just a minor complaint about an otherwise excellent book..... 5/5 Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews, March 5, 2001

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  List Price: $34.95
  

  Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

  Condition: New

  ISBN13: 9780471356523

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• 

  Continental 30 Piece Playset

  Toy (Daron Worldwide Trading inc)
  

  Top Quality Children's Item.

  Made with the Best Quality Material with your child in mind.

  Continental 30 Piece Playset

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• 

  Maverick: the story of Robert Six and Continental Airlines

  Book (Doubleday)
  

  Rating (1 reviews):

  (4.0/5)

  

  Fascinating Bio of a Guy You've Never Heard Of

  This is a fascinating biography of a man you've never heard of - Robert Six. Very famous in his time, but now largely forgotter, Six founded Continental Airlines (a company that still exists) and displayed 'true grit' in doing so. He married the world-famous singer Ethel Merman, later divorcing her, and marrying actress Audrey Meadows (The Honeymooners). He was a risk-taker who built an empire from almost nothing.Six was a pilot himself, loved flying, and helped bring aviation from the barn-storming era into the modern age of goliath planes and round-the-world trips. He built Continental into a global carrier that still serves millions of customers a year.His marriage to two powerful and famous women gave him entry into the fabled upper echelons of Hollywood.Recommended to readers who are interested in aviation, building businesses, and men who marry celebrities. 4/5 Scott FS (Sacramento, CA United States) - See all my reviews, May 27, 2010

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• 

  Gemini Jets Continental B777-200ER 1:400 Scale

  Hobby (GeminiJets)
  List Price: $38.99
  Price: $33.00
  You Save: $5.99 (15%)

  Limited edition

  Detailed computer generated graphics

  Realistic scale metal landing gear

  Authentic airplane replica

  Highly collectible

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• Company Watch - Continental Airlines.: An article from: Airguide Online

  Book (Thomson Gale)
  List Price: $9.95
  

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• 

  Hot Wings Continental 767

  Home (Hot Wings Planes)
  List Price: $4.99
  

  Made with the Best Quality Material with your child in mind.

  Top Quality Children's Item.

  Each die-cast aircraft comes with a flexible, modular runway section.

  Informative collector's card included with every aircraft

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• Continental Airlines Inc.

  Book (MarketResearch.com)
  List Price: $108.00
  

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• From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

  eBooks (Wiley)
  

  Rating (59 reviews):

  (3.9/5)

  Well Worth the Read

  This is a great book and I enjoyed it thoroughly. Bethune's engaging and simple writing style made it easy to read and understand. Outlining his four-fold plan for turning around Continental airlines, Bethune offers advice to all business professionals. He uses numerous examples from his previous affiliations with the airline industry, as well as stories and anecdotes, to make his simple, yet profound points. At the end of the book, I felt like I could run an airline, too! As a frequent flyer who flew on Continental for many years, I was fascinated by the behind-the-scenes account of what was really happening. At times, I did find myself thinking he might have painted the past so bleak as to make his leadership look even better, but I'll allow him that. Bethune understands that the customer is not always right, but the customer is everything to a business. I would highly recommend this business strategy book to anyone looking to change an unhealthy organization into one... 4/5 Leigh E. Sterten (Springfield, Missouri) - See all my reviews, February 11, 2000

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  Absolutely Incredible -- Bethune's Story is Exceptional

  This book is absolutely invaluable for any manager or leader in an organization, regardless of size. The techniques are fundamental and scale to any size, whenever appropriate. I've already recommended this book to many friends and associates and I continue to purchase countless copies as gifts or (effectively) as an "investment" in companies that I'm involved with.As someone with a pre-Gordon "Member Since" date on my Continental Elite card, Bethune's description of Continental in the 80s and 90s brings back some all-too-familiar bad memories of what it was like to travel on the world's worst airline when failure was imminent. Although he accurately depicts the bad times with great detail, those people that experienced the disaster will probably best appreciate and understand Gordon's incredible undertaking and the drastic changes that were the result.Additionally, it's noteworthy (and consistent with Gordon's nature) that all proceeds from this book... 5/5 "dbaker@cuckoo.com" - See all my reviews This review is from: From Worst to First: Behind the Scenes of Continental's Remarkable Comeback (Paperback) This book is absolutely invaluable for any manager or leader in an organization, regardless of size. The techniques are fundamental and scale to any size, whenever appropriate. I've already recommended this book to many friends and associates and I continue to purchase countless copies as gifts or (effectively) as an "investment" in companies that I'm involved with.As someone with a pre-Gordon "Member Since" date on my Continental Elite card, Bethune's description of Continental in the 80s and 90s brings back some all-too-familiar bad memories of what it was like to travel on the world's worst airline when failure was imminent. Although he accurately depicts the bad times with great detail, those people that experienced the disaster will probably best appreciate and understand Gordon's incredible undertaking and the drastic changes that were the result.Additionally, it's noteworthy (and consistent with Gordon's nature) that all proceeds from this book... Read more Help other customers find the most helpful reviews  Was this review helpful to you? , May 4, 2001

  ---

  Packed With Knowledge!

  With literary assistance from journalist Scott Huler, Continental Airlines CEO Gordon Bethune describes how he transformed the near-bankrupt airline into one of the best companies in the industry. He describes the massive changes he made to improve the product, changing a low-cost, unreliable airline to a top competitor that emphasizes customer service. The transformations he brought about by exerting strong leadership reshaped financial controls and employee-supplier-creditor relationships. The book is a fascinating read, written in a straightforward, this-is-how-it-was style, typified by Bethune's characterization of the company he took over as a... "lousy" airline with terrible service. Sometimes he gets a little repetitious in summarizing the action at each new step in the transformation, but that's just a minor complaint about an otherwise excellent book..... 5/5 Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews, March 5, 2001

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  List Price: $27.95
  

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• 

  Boeing 787 Continental Airlines Toy W/ Light Sound

  Single Detail Page Misc (Daron Toys)
  

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• 

  Gemini Jets Continental B757-300 1:400 Scale

  Hobby (GeminiJets)
  List Price: $30.99
  

  Realistic scale metal landing gear

  Authentic airplane replica

  Highly collectable

  Limited edition

  Detailed computer generated graphics

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